Previous campaigns

ERoSH sought to challenge public perceptions and end the stigma attached to the sector by running its first consumer-focused campaign called “I lead a sheltered life”. Using real life examples of sheltered housing residents from across the UK, the campaign targeted the over 50s through the media backed by creative advertising.

Research conducted by ERoSH revealed high levels of happiness and well-being that tenants and residents enjoy from living in sheltered housing and was used to position sheltered housing as the consumer’s choice. An information guide offered basic advice for people who might have been unsure about whether sheltered housing was the right option for them and a freephone number and dedicated website were also set up to offer guidance and point people in the direction of their local providers.

Grey Matters Day celebrated the wisdom and knowledge of older people everywhere, the contribution older people have made and continue to make to our society and the contribution that sheltered and retirement housing makes to the health and well-being of thousands of tenants and residents across the UK. The Day aimed to encourage older people to engage in activities that help keep their grey cells healthy and active.

The 20/20 Project was a collaboration of nine housing and care organisations who sought to provide a vision for older people's housing and care services by the year 2020. Its 20/20 Vision report contains nearly 40 recommendations and was an outcome of a four month national consultation with registered social landlords, local authorities, primary care trusts, charities and individuals.